The 10 Blogging Mistakes to Avoid
Mistakes are a part of learning. They are proof that you are trying. No matter what the mistake is, or how big or small it is, rather than crying for it, one should learn from them.
Mistakes do happen in all fields and industries, and blogging is not exception to this. Bloggers, both big and small make mistakes. These mistakes can either leave a minor impact on your blog or can even ruin your blog completely !
But lets not fear away from mistakes. Instead we should learn from them.
I’ve been creating blogs and websites for clients from the last one year. There were couple of things I learned from these startups. Based on the things I learned, today I am compiling them into this article.
-> Blogging Mistake 1 ~ Choosing wrong web host / theme.
Web host ~ Choosing wrong web host for your website can dump your site. A good host ensures that your site is online most of the time. Runs fast and efficiently. A good web host will offer you dozens of features which will help you make your site perform better. On the same hand a bad web host might not be able to handle your site’s bandwidth or manage it efficiently. Ensure that you conduct some research before choosing your web host.
Theme ~ The second theme anyone notices on a website/blog is its appearance. Your theme should be appealing, lite and bot friendly as well. A professional theme not only pleases readers but also attracts advertisers towards your website. One should select his/her blog theme with caution.
-> Blogging Mistake 2 ~ Being too personal
Quite a lot of bloggers make the mistake of running a blog which is completely about them. I am not against personal name domains. Picking up your own name for your blog is not bad but blogging about yourself all the time isn’t recommended. This is because people aren’t interested in reading what is going in your life. People have their own problems which they search on the web and look for solutions. The only audience you can gather on a personal blog can be your friends, relatives and couple of readers from the web.
Audience from around the web will gather on your blog only if you provide them value posts that help them solve their problems. Try writing rich quality content to attract traffic from search engines as well.
-> Blogging Mistake 3 ~ Over-stuffing Advertisements and banners
Some bloggers assume that by over-stuffing their blog’s sidebar with adverts and banners, they can earn a large amount of money. This isn’t truth !
Readers don’t open a blog for reading about your marketing tactics, or watching advertisements blown in the sidebar.
You should instead blog for providing more value to your readers. Over-stuffing your blog with advertisements and banners everywhere will only irritate your readers and lure them to close your website. Always aim to provide value to readers instead of aiming to generate income from your blog. Apart from irritating readers, these adverts will also increase your site’s loading time.
-> Blogging Mistake 4 ~ Not Providing hot shot content
Publish content which holds the potential to get viral. Make sure your content is of the type that any one of your niche would love to share on his social media profiles. Make sharing easy by placing social share media buttons in a location that they are easy visible and accessible. On this blog, share buttons are placed just above the post and slide along as you read the article further. If you are a wordpress user, you can refer to one of my previous articles where I shared top social share button plugins.
It is suggested that you should place social sharing buttons either before or after the content. You can also place a vertical sliding share bar in left/right of your content. Placement of share button can vary according to blog’s theme and a couple of factors.
-> Blogging Mistake 5 ~ Turning off comments
It is a big turn off for any reader when he/she has a problem to ask and the comments are turned off. It is like being in a shop where there are no humans, you can only pick the item and a machine will bill you. Comments are a great way of engaging readers.
Comments also act as motivation for site owners. They are proof that humans are actually reading your content and responding to it.
I Agree that managing comments is not an easy task, but that doesn’t mean that you turn them off. There are couple of comment services that make managing comments an easy task. If you are using wordpress, you can get rid of spam with the help of some plugins. You can refer to this article on bloggitips that aims at stopping comment spam.
-> Blogging Mistake 6 ~ Not giving readers, a reason to return
I don’t focus on creating a blog that gets of traffic from spammy blogs, I concentrate on creating of community of honest readers that would love my blog.
Generally it happens that a reader visits a website for some sort of information, and leaves it after some time. He won’t buy anything from you. But if you manage you to engage that reader with your content, he/she shall return to your blog again. This way you can create more closer relations with your readers and form a community at your blog.
The readers who visit your blog quite often will surely buy from you or profit you. If you are not giving your readers to come back, you are loosing a lot of traffic. You can offer them a free E-book or any other freebie and ask them to subscribe. Once they subscribe, you can email them and bring them back on your blog.
-> Blogging Mistake 7 ~ Not commenting on other blogs
A lot of bloggers might not care about commenting on other blogs. When I was new, I also thought it was waste of time to comment on other blogs. But thats not the truth !
Commenting is quite beneficial for your blog. Not only it acts as a free source of traffic, but it also helps you build an identity across the web. Its not only me, Joy too wrote an article on blog commenting.
It works, because once you comment on a blog, others see it. When you comment often, your name gets popular on that blog. Quite often bloggers also visit commentator’s blog. You should probably comment on other blogs in your niche ( if you are not doing so ).
You can also grow your backlinks by commenting on other blogs. To grow do-follow links, you can read this post by Rakesh.
-> Blogging Mistake 8 ~ Producing SEO-toned content
Articles on your blog are meant to be read by a human, than why write it purely for SEO ? It is OK to optimize your blog post for SEO, but changing it just for the sake of search engine optimization is a mistake.
Don’t let search engines kill your creativity and imagination. Write what you feel will be better for your readers. Always value readers first and bots and crawlers after.
It is a long established fact in blogging that if you start producing content exclusively for bots, than no humans would be reading your blog. You may succeed to get on rank 1, but soon your rank will be dropped, Because your bounce rate will increase dramatically. The cause of bounce rate increase would be simple, you wrote content for SEO, you stuffed keywords and stretched it long without providing any value to your reader.
-> Blogging Mistake 9 ~ Choosing quantity over quality
If you are a blogger, you must have heard the popular quote “Content is the king”. It is a long established quote and works on blogs. Always invest your time in making your posts more quality stuffed. On this blog, I’ve always focused on quality instead of quantity.
You don’t need to publish a post daily ! Publishing one perfect post a week would be more beneficial instead of publishing one short post every day. When you invest more time in a post, you have chance to make it even better.
If you ever get stuck in situation when you are about to publish a post, but somewhere you think that you can make it better, stop and take some time to make it better.
-> Blogging Mistake 10 ~ You sound like a robot !
Using heavy words such as circumlocution, talismanic don’t make you sound like intelligent, instead it makes your reader get sleep in front of their desktop, tablet screens.
Write in simple words, as if even a 12 year kid can read it. Reduce words whose meaning need to be searched on google. Readers don’t sit with a dictionary to read your blog. Some times words like anomalistic get stuck in a sentence and destroy the complete meaning of sense. Although the reader reads it, he/she isn’t able to understand what the sentence was about.
Write in a simple language and manner. But don’t make grammar and punctuation mistakes. Silly mistakes like punctuation and grammar mistakes destroy the complete lack of interest. Make sure you neither sound like robot, nor you mess with grammar and punctuation. Always proof read your posts twice before publishing.
Final words – Another major mistake can be not reading other blogs on the web. A blogger should be like a student, always learning and in touch with his subject.
These were some common mistakes bloggers often commit. If you are a blogger, I am sure you must have made some mistakes as well. I’d love to hear your experience in the comments below. You can also leave your suggestions, feedbacks on this article in the comments section.
Before going , what do you think is better, making mistakes and learn from them or learning from other mistakes ? [ Leave your opinions in comments ]