Every Blogger wants his/her blog post to be perfect, but how to do this, is the question. As a blogger we wish to publish content which people love to read and share, and also it helps them with what their problem is. Crafting a blog post to be perfect isn’t walk in park, you have to go through several things to make the post engaging and useful. If you are yet wondering how to craft a perfect blog post, I’ve wrote below a checklist of 10 steps-to-be considered while crafting a blog post to be perfect.
10 Steps checklist to make your Blog post Perfect :
Idea generation : Idea, is the first thing around which your whole post runs. Although it is hard, but try to post new and original content. Suppose if you run a food blog, and copy your recipes from any other food blog, users are most likely to go the original blog then to yours. There is a wide difference between what you love to write, and what readers love to read. You need to write articles and blog post which fall between these two categories.
If you are running out of ideas every now and then, you can try a couple of online tools, although they are not 100% accurate, but still you can use them after tweaking them a bit. Some of the free online idea generator which I’ve used are hubspot’s blog topic generator , portent.com , contentforest etc.
Brief research : As soon as you have a idea to write about, do a brief research regarding your idea. Try to grasp as much as you can. Surf through the pages of Google, and browse Wikipedia’s pages. Look for bloggers who’ve written about this earlier, consider the changes and updates you can embed in your blog post to make it more content rich. Respect other’s hard work , If you use a piece of text from another blog/website , do place a backlink in the post footer or in the blog post itself.
Write it down : After you have sufficient data to write down a blog post, start writing one. Divide the post in three main parts : Introduction , post’s body and conclusion. You can consider formatting your article to make it more easy to read by using :
- Images : An image is worth thousand words and it would help you express yourself better. Don’t use images you found at google search, if so do put a link back to original image’s page.
- Lists : Break down your post into headings , sub-headings and lists. It will make it more clear and easy for readers to read and understand what your post is all about.
Write down your article first on google drive, doing this not only you would time to do corrections, also it would work as a back up in case you have none and your blog crashes. For a distraction free time, avoid facebook and social networking websites.
Proof-read : After you finish writing your post, you should proof-read your post for any possible corrections to be done. Your proof reading should include three steps in total : First, check it quickly by having a bird’s eye view. Second, read it slowly, making sure you don’t miss any mistakes. Third, use online tools to proof-read your articles.
Title : The first thing google crawls and most important thing in your blog post is the title itself. The more specific you make your title, the less is your competition. Ideally your title should be in 50-60 words, and marked with <h1> tag. For picking up perfect title, do some keyword research. Keyword research can be done with several tools available on the web, several being paid, but the best ( keywords external ) is free. Suggested free keyword research tools are : soovle.com , google adwords external , and SEO book.
Spread your content : You haven’t wrote the article and worked so hard to read the article yourself , have you ? Certainly not. After you publish your blog post, you need to spread it to get people read it. Your post should have social media buttons in appropriate places, so that readers can share your article easily.
In addition to this you can try an Email outreach program to send a newsletter to your subscribers. You can gain subscribers by placing sign-up forms in sidebar or below your blog posts , One of the popular Email outreach programs you can use to send newsletter is aweber, which costs $1 for the first month.
Comments & Feedback : Be sure to ask for feedback and opinions in the conclusion of your blog post to encourage readers to comment. You should approve only selected comments in your post, as spam comments often disturb your keyword density. Don’t forget to add “Subscribe to comments” so that user gets notified when replies are added. If possible go to the commentator’s website / blog to “return the favor”.
Images : Of course images help you express your topic better, but you should be very careful while using images on your blog. The images you find on Google images may be copyright protected, if you use any, insert a proper back-link as credit in the caption of the image.
Social media : No doubt social media plays an important rank in your blog SEO, apart from having handy social share plugins, you should be the first one to share your post on social networking websites. Although due to no-follow you won’t generate any back-links from these social networking websites, but still you would be able to drive some traffic towards your blog post.
To ensure that readers don’t face any problems in sharing, place share buttons in following places : Fixed In the start / End of the article , floating in the sidebar , footer or in the beginning of the article which floats down as user scrolls.
Keywords : After you have the right keywords from the keyword research, you should spread the keywords within you blog post to optimize your post for SEO. Ideally you should place the keywords at these instances : In the first line of the article or in the first 100 words , In your post body , in the last 100 words or the last line , in the alt description of the images used in the post , in the meta description , in <h2> or <h3> headings , bold or link one of your keywords.
Don’t over stuff your post with keywords, this will not only make it uncomfortable for the readers but would also harm your SEO.
Final words : Keep the steps above in mind when you craft your next blog post. I Hope you would have liked reading the article. If you think I missed something do tell me in the comments below. You are also welcomed to leave down your feedback , and opinions via comments.