As per the promise I made last week, I am back with a new post.
Being a blogger, I don’t only create content. I consume a lot of content as well. In order to be able to produce content, I have to read and learn a lot.
I surf and read dozens of websites and blogs every day and there is something that I’ve noticed.
There are some mistakes that new and entry-level bloggers make, but there are some things which even people blogging from years are doing.
These mistakes, without any doubt can hold the growth rate of your blog.
So, In this post, I’ll talk about 3 such mistakes (Hint:You might be making one of them!)
Adding no optin or adding one without lead magnet
This might be a lame point, because I don’t have any optins on my blog as well. I had pop-ups and optins, but I removed them when I took a pause from blogging due to some reasons. They will be back in a couple of days !
But, the point is, If you have a blog, you should be collecting emails from the day 1 of your blog.
Not collecting emails was fine when blogging was in its early phase and no one was earning a living out of it. But now, blogging is more of a serious business for a lot of bloggers.
So, regardless of whether you want to monetize your blog or not, whether you want to launch a product or not, you should be collecting emails from the start of your blog. I’ve seen tons of blogs without any optins.
Also, some blogs do have an optin, but there isn’t any lead magnet.
Here is the deal, your readers know what is going to happen after they submit their emails – and they DON’T want that !
This is why you need something lucrative, something to offer in lieu of their email. It can be an E-book, a video or anything that you can make without blowing your budget.
The rates of people subscribing with a lead magnet are significantly higher than that of an optin without any lead magnet.
Note : If you need help creating Email optin, do contact me, I can work with you to get this thing done.
Not adding Social media sharing buttons or adding them in wrong place
It’s a shock that blogs neglect this point. But trust me on this, I’ve seen a lot of blogs that either don’t have sharing buttons at all, or have them placed somewhere where no one would care to share.
If you are writing great content and you don’t have sharing buttons on your blog – No one is going to open a new tab for Facebook or Twitter, Copy your Post Title and URL and then share it – Its a lot of work !
You can make all this easier by just placing sharing buttons.
And, its not hard to add social sharing buttons. If you are a wordpress user, head over to the top 5 social sharing plugins and install one on your blog.(Hint:They are free!)
Also, the place where you position them also changes a lot of things.
The ideal placement of social sharing buttons is
- Floating in left side
- Above post and below post
That’s all, places such as widget, inline and other ones aren’t that effective.
Coming here for money
I don’t know what happened in the past 2 years but lately, tons of bloggers are coming into the blogosphere with the only intention of making money.
Now, do I make money from blogs ?
But, I don’t do it for money, and the best proof of this fact is that I have two blogs that don’t make me even a single dime but still I continue to be active on them.
For me, blogging started and is still more of a passion thing. Money and all that is secondary.
But, this is not the case for the majority of people coming into blogging. Every day I get a shit ton of emails and questions about how to get started with blogging and make money.
It doesn’t work this way, blogging isn’t an easy path to make money unless you are passionate about it. In my small career of 2 years, I’ve seen thousands of bloggers start a blog for money and then shut it down after a while.
Blogging isn’t a get rich quick scheme, it takes a lot of time and effort.
Conclusion – I have a strong feeling that you might be making one of these three mistakes. If you are, do fix them before it starts holding back your blog.