When you’re maintaining a blog, you have great responsibility to deliver exactly what your audience needs. They have a routine, you know. They want to get their daily, weekly or monthly dose of articles, so you’ll disappoint them if you skip a scheduled post or you deliver something irrelevant to their interests.
All bloggers start with great enthusiasm. They are ready to speak up their minds and they try hard to attract a decent number of returning readers. When they achieve that goal, the initial excitement about the blog goes down. Then, they start making serious mistakes that literally kill the blogs.
You don’t want that to happen, do you?
These are the harmful practices you should avoid:
Not trying to connect with the readers
You don’t want to ruin your blog with an overly individualistic approach. This is your own online space and you do have the right to share whatever you want, but you should mainly be focused on building strong connections with the audience. Your readers will start following you if they like your style, but they won’t take any action if they don’t feel that special connection.
Every blogger likes getting comments and social media shares. You can achieve high popularity if you recognize the needs of your audience, answer their questions, and talk to them directly.
There are not many rules that regulate blogging activities, but this is the one you should always keep in mind:
every blogger needs a niche. You can’t share an inspirational quote by Paulo Coelho today and try to be appealing to atheists tomorrow.
If someone interested in content marketing found something useful on your blog, he will probably return to see more of your content. When he sees something completely irrelevant the next time he visits your site, you can’t expect to see him there for a third time.
You should stay committed to your blogging niche. Think about every topic you’re about to cover. How does it relate to the interests of your target audience? Then, create a posting schedule and stay true to it.
Not bothering with visual content
We know you’re good at writing. That doesn’t mean people will read endless chunks of text on a blog that’s not appealing at all. It’s important to complement each post with relevant images that don’t violate copyrights, as well as with graphics, videos, and other types of visual content. When you break up the lengthy paragraphs with them, your readers will stay more focused, and some of them might get to the very end of a lengthy post.
If you can invest in a good camera, do that as soon as possible. Your own photographs will add huge appeal to the site, especially if you’re writing reviews and you can use these images to prove you tested the products. If you’re not that good in taking photos, you can always find royalty-free images, write interesting quotes over them, and use them to add appeal to the text. You can also turn parts of your own post into quotes and feature them over a nice image. That will certainly get lots of shares on social media.
Failure to prove a point
There are blogs that are entirely based upon the personal opinions of the author. Those don’t get much attention, mainly because they lack objectivity. When you prove your arguments with actual facts, you’ll gain more authority. People will share your post and they will use them as references.
Don’t be one of those annoying bloggers who ramble without having anything important to say. Add links, statistics, facts, and results from research. Of course, you can make exceptions when you’re offering tips based on your personal opinion, but you should still support your arguments with examples that prove your point.
Focusing on quantity for the sake of quality
This is a common mistake for bloggers who haven’t planned their posting schedule properly. You really want to stay committed to the schedule you set, but what happens if you don’t have enough time to write all those posts? You start blogging for the sake of posting something on the right date.
You can become a leader in your blogging niche only if you deliver consistent quality on a schedule that works for you and your audience. If you notice that great posts take more time for planning and research than you assumed, there is nothing wrong in adjusting the schedule in a way that allows you to preserve the level of quality. Quantity is still important, but you should not position that factor as a priority.
Writing overwhelming posts
When you’re attempting to deliver a high-quality post with tons of facts, you are taking a big risk: the visitors might be overwhelmed by its length and complexity, so they will leave the page without even bothering to see what it’s all about. Some of them may save the post for further reading, but the chances for that will be low.
If you really have to write a lot to cover a complex topic, it would be wiser to separate it into a series of posts under a special tag. The reader will easily go through the first posts, and he will come back to upgrade his knowledge with your next publication.
Neglecting the importance of marketing
You think your work as a blogger ends after you publish a post and share the link on social media? Absolutely not! You have to invest time and effort in online marketing if you want to achieve really good results. Don’t forget to respond to the comments you get on social media. Some of them won’t be nice, but don’t delete anything unless it’s spam. When you encounter constructive criticism, try to do something differently.
Invite guest bloggers and write your own posts for influential blogs. That’s a nice way to attract more audience to your site.
Writing about something you don’t understand
So you decided to start criticizing the Kardashians even though you never saw an episode of their show and you have no basic understanding of who they are? Don’t do that! That was a trivial example, but it proved the same point: never write about things you don’t understand. A serious blog post takes a lot of research and conceptualizing. Your readers will easily notice when you improvise.
Stick to your niche and write what you know. When you’re not certain about particular claims, conduct an in-depth research and think about your point of view before you start writing the content. If you’re having serious difficulties to understand everything about a trending topic you really want to cover, it would be wise to collaborate with someone who knows more. That’s a great way to save time and deliver greater quality for your readers.
Don’t Ruin Your Blog! Avoid the Most Common Mistakes
A blogger’s job is not easy. You have to stay true to your commitment, but you also have to listen to the requirements of your audience and do everything to make them happy. Even when you try too hard to accomplish every goal on your list, you may fall into traps that will ruin your blog. Don’t allow that to happen. Think about the list of crucial mistakes listed above, and do everything you can to avoid them. That will help you take the right direction to success.
About Author: Stephanie Norman from Sydney has been a contributing blogger and professional writer for 4 years already.She writes creative content covering content marketing, writing, and inspirational issues. Also, sometimes she provides editing services as a freelancer for Australian Writings, a company that offers assignment help for students. You can follow her at Facebook and Google+.