After developing a content strategy and calibrating your lead acquisition channels, you have to make sure all your efforts will not go to waste with suboptimal landing pages. A landing page serves as the “lobby” where you entertain visitors and show them the benefits of choosing your brand. These are web pages where you can convert leads into subscribers. Usually, landing pages work by offering something valuable (a newsletter subscription, a free eBook, and others) in exchange for your visitor’s contact information.
Optimising your landing pages for maximum conversions takes much work, especially if you choose to build everything from scratch. Apart from planning the layout, measuring the performance of a landing page also takes much time. Fortunately, online businesses today no longer have to go through the lengthy process of planning, building, and optimising landing pages.
There are several tools and services you could use to create effective landing pages with prebuilt templates. This way, you could focus more on creating as many pages as you need. You will also have more time for developing and managing other areas of your marketing campaign.
GetResponse is a comprehensive digital marketing platform that focuses on email marketing. It can also help you quickly build functional and beautiful landing pages without having to write a single line of code.
For an online business, it is easy to go overboard with purchasing automation tools for crucial marketing processes. This is why it is always a very good idea to go for tools that can help you with multiple facets of your business. GetResponse is one of those tools. It is your one-stop-shop for all your lead generation efforts – from launching email marketing campaigns to building beautiful landing pages that maximise conversions.
GetResponse offers a diverse selection of templates including but not limited to sales pages, promo pages, and opt-in pages. You can easily find a landing page style that will suit your brand. Although these templates are already optimised for conversions, you can still use the drag-and-drop editor to modify on-page elements to your liking.
While building landing pages, you can organise your layout using “blocks” that contain a particular visual element. You can move, rescale, crop, resize, reshape, and group any visual element of your landing page, including but not limited to images, backgrounds, buttons, and input fields.
The built-in image editor also allows you to enhance your image assets with filters, brushes, and stickers. This toolset offers you the flexibility needed to produce your page exactly as you envision it.
It is also worth noting that the landing pages you make with GetResponse are 100% responsive. Having a page that automatically adjusts to smaller displays is a key advantage of today’s growing mobile market. More and more people are using their phones or tablets to read their emails, connect with social media, and search Google.
Apart from landing pages themselves, you must also focus on building attractive email marketing content that will compel readers to go to your site. Usually, this takes the form of a newsletter sent within expected timeframes. With newsletters, you can easily maintain brand awareness, promote your products, and build relevance for your audience. For this, GetResponse offers professional-looking newsletter templates so you can focus on creating meaningful and valuable content.
However, what makes GetResponse a great platform are not the landing page and newsletter builders. It is all the added features that can help you further your inbound marketing efforts. Within the platform, you can also launch webinars, run split tests, and set up an autoresponder to maximise reader engagement.
Instapage is another landing page tool that offers over a hundred templates to kickstart your campaign. These well-designed templates are tested and already optimised for lead generation. One of its advantages is the easy integration with third-party services such as Google Analytics, email marketing tools, and social media networks.
Building a landing page with Instapage involves several steps. There are two basic customization phases: choosing a background and setting your page’s font style. First, you need to configure the background by uploading a custom image, choosing a single colour, or selecting a tile pattern. Next, you get to pick from a total of 36 font families to customise your landing page.
While you have access to all the landing page templates available from Instapage, you can also start from scratch by building from a blank template. You can then add different page elements such as forms, buttons, videos, headlines, paragraphs, and shapes to bring your landing page to life.
Just like GetResponse, the templates available on Instapage are fully responsive and will adjust to the smaller displays of smartphones and tablets. This will ensure that the experience you offer remains consistent for all of your audience. However, an essential feature in Instapage is the creation of “Thank You” pages which maintain your value propositions right after a successful conversion. This is an excellent way to build customer loyalty and strengthen current leads.
You can use Instapage for free, but only for a maximum of one hundred visitors per month. To exceed this limit and create unlimited pages, you could sign up for a paid account.
Free Templates for WordPress
If you simply need a landing page built fast, then you can only look for ready-to-use templates from great online resources. While these models do not offer the same level of customization as landing page builders, you can use them to build a well-converting page quickly within minutes.
WordPress is the most widely used Content Management System or CMS for online businesses. This is why it is gotten incredibly easy to look for free landing page themes for a WordPress site. A great place to start looking for landing page templates would be JustFreeThemes.com, which can provide you with an excellent selection of highly converting landing pages.
With landing page templates, you can gain a head start in the design process so you could focus more on personalising these pages and producing content. You can also take advantage of platforms like GetResponse and Instapage to customise your page with an easy-to-use landing page builder. Just remember that GetResponse can also help you make the most of your landing pages by helping you manage, monitor, and optimise your lead generation campaigns.