In online marketing, trust is the cornerstone that pushes customers into choosing a particular seller. It goes hand in hand with all forms of online selling – be it from an eCommerce store or through an affiliate link. Besides, would you invest your hard-earned money on someone you know nothing about?
As an affiliate marketer, it is your job to be seen as an authority in your particular niche. This is why your content strategy should aim to build trust with your content and put your brand in a positive light. To make this happen, here are five content practices you should follow.
1. Be Helpful
Remember that the online audience is after value. They do not care for a fancy web design – they are after valuable content that provides useful and actionable information.
When creating content for your affiliate site, make sure that your purpose is to answer a problem that your target audience has. The topic must be about their problems and not your affiliate product. Keep in mind that the online audience can smell it if you’re only after profits.
This is why your priority is to educate and be authentic – even if you need to highlight the possible disadvantages of the product. For example, this post at Colorlib did not hail Bluehost as a flawless product. They also highlighted some of the possible cons and made an honest recommendation.
2. Do Case Studies
Case studies are a great way to prove that your product actually works. These are informative records of experiences or experiments with a particular product similar to “test runs”. As an affiliate marketer, a case study is a very powerful driver of trust since your audience will know how the product works firsthand.
Keep in mind that the more customers know about a product, the more they trust it. This is why you should dare to go deep into details about the product, how it works, and what users must do. For your reference, take a look at this Ninja Outreach case study.
3. Connect Using Your Content
Even with the best content in the world, traffic won’t come if you don’t make an effort in promoting it to the right channels. This starts by identifying your audience, what content they prefer, and where they usually go for information.
A great way to reach a large audience in the shortest amount of time is to use Brian Dean’s “Skyscraper Technique”. This is similar to blogger outreach where you contact authoritative bloggers and work with them in promoting your content. With the Skyscraper Technique, you need to find popular old posts from authoritative sites, refine them by adding more updated information, and then promoting the new content to the same sites where the old post came from.
The key here is to show the authoritative site that you have something better than the content they already have or link to. Since they care about providing the best and most updated information, they should be more willing to link to your content – giving you instant visibility and strong backlinks for SEO.
4. Display Social Proof
Another way to build trust is to leverage social proof. This comes in the form of positive product reviews, peer recommendations, social media share counts, and influencers who vouch for your brand. This will help boost the confidence of potential customers and ease their doubts about purchasing a particular product.
Leveraging different types of social proof require different strategies. You can click here to learn more about social proof and how to use them. For affiliate marketers, social media and influencers should be your main channels for obtaining social proof. Apart from building trust on the affiliate product(s), you should also focus on building your credibility as an information provider.
5. Establish Transparency
What better way to develop trust than to establish transparency? This means disclosing the behind-the-scenes of your affiliate website and talking about matters such as your income, experiences, methodologies, and daily struggles with maintaining your business.
Sharing your income makes a lot more sense for affiliate marketers who focus on the “making money online” niche. Take a look at Pat Flynn’s income reports to learn exactly what this means. By establishing transparency, you can connect with your audience on a personal level. Not only will you nurture trust, you may also receive valuable feedback and suggestions from your most devout readers.
Simply put – no one will click your affiliate link without trust. It may take a lot of time, but it gets easier as you establish your online identity and expand your network. Just stick to a content strategy that prioritizes the needs of your target audience and you’re well on your way.