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Introduction to Facebook Marketing

facebook marketing
Written by Rachit Singh

facebook marketingAccording to thenextweb.com, Facebook is currently an active community of 1.23 billion users. There is no doubt why Facebook is one of the social giants on the web.

With so many users on a social network, there is no better way to maximize your exposure, and get your message seen by a huge base of potential customers.

Flexibility is one of the greatest thing about advertising on this social network. You can completely customize your target audience.

Get it in this way ~ Suppose you made a game intended for teenagers. In other forms of media and advertising, you won’t have an option to showcase it to a specific age group. However in Facebook, while boosting your post, you have an option to select the age group to which the ad should be made visible.

In the same way you can target different sections. Such as Single, married, on basis of age group and much more.

Below I’ve broke down a basic Introduction to Facebook Marketing and How stuff works.

Creating Targeted Advertisements

There is no point in display ads to UN-targeted audience. As I mentioned above, Facebook ads allow great flexibility with which you target the right audience in a matter of minutes.

You can configure your ads to appear to specific people, based on gender, location, age, hobbies, interests or even upon pages they’ve liked or groups they’ve joined.

However before diving in and getting your feet wet, you need to conduct a proper market research to understand which audience to target.

Advertisements need to be created in way that they stand out and create a temptation in user to click upon them.

-> The best thing about Facebook ads is that they are display ads not Search ads ( Like Google Adwords ). Which means your ads will be shown to users all the time, not only when they search for something. This maximizes your potential and exposure.

However keep in mind that users are given the ability to rate the advertisements. This is done to maintain a quality standard throughout the Facebook community.

Improving the Click Through Rate

CTR ( Click through rate ) is one important aspect of your campaign. It plays a vital role in saving your bucks without reducing exposure and social reach.

One should keep record for the CTR of his/her campaign in order to make necessary corrections or to curb out non-working ideas. Additionally if the CTR of your campaign gets low below a level, Facebook will automatically pause or remove your campaign. So, you need to keep track on your CTR from time to time.

From time to time you can make necessary changes to improve CTR to prevent Facebook from pausing or removing your campaign.

Ideally your campaign’s CTR shouldn’t fall below 2% conversion rate.

One easy way of doing this is to choose a highly populated targeted audience. You need to design your ad to appeal to the customers directly.

One can also try split testing in order to determine which ad is performing better than others. One important thing you can consider changing is the time of the day when these ads appear. You can either make them appear all the time or at specific times.

Setting up the Maximum Daily Bid

Don’t get carried away while advertising your brand. Keep in mind that your expenses might increase as your exposure increases.

It is no nonsense fact that more the money you roll in, more exposure your brand will receive.

Maximum daily bid decides how much money you can invest at most in a day for advertising.

If you are spending a good amount of money on Facebook advertising, then you must strictly pay attention to your CTR, because if one is spending money and not getting enough exposure, he/she might feel frustrated. And it is waste of money as well.

You can also set your maximum bids to low, and still get awesome results by targeting right audience.

CPC VS Impression Ads

You can create advertisements and pay for two criteria ~ (1). For the number of clicks it receives or (2). For the number of impressions. Both these options have their own pros and cons.

If you are aiming for a not so densely populated niche, try the pay per click option instead of impression based. This way you will only have to pay for the number of clicks you receive.

However if you are aiming for a densely populated targeted audience, always go with the impression based option. This way you will pay for impressions and your expense won’t increase due to the number of increased clicks.

If you are about to begin your Facebook marketing carrier, go with CPC ads. This way you’ll have more accurate results and exposure.

Stay within Facebook Guidelines

Its essential to learn how the Facebook ad networks work, what is permitted and what is not.

It is a bold fact that facebook allows flexibility in their ad-networks , however they strictly prohibit offensive content.

Don’t post offensive content as Facebook aims to maintain a quality standard throughout the community. Things mentioned below aren’t allowed in advertisements ~

  • Nudity
  • Hate speech
  • self-harm or excessive violence
  • Fake or impostor profiles
  • Spam

You can check the complete list of Facebook guidelines at their official facebook community standards page.

Conclusion – Facebook advertising is one of the most powerful ways to drive traffic to your website or blog.

Promoting your brand to such a large audience is always profitable. You can begin advertising your brand on facebook once you read all the ups and downs of it.

You should also conduct a very brief research of your product, its target audience, keywords, ad-design and much more.

Let me know your suggestions, opinions and feedback in the comments below.

About the author

Rachit Singh

Professional Content Marketer who Founded Scribbify, and Hacknovations. Passionate Blogger & Content Marketer.

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2 Comments

  • Another wonderful post Rachit,
    I really agree with you that Facebook is one of the social giants on the web, it has such a huge audience that when utilized very well, can give you a bunch of traffic that can even crash your site.

    However, people have created the impression that Facebook marketing is tough and that if you enter into it, you will loose all your money. While this might have some iota of truth, i believe that this can happen to you if you don’t have any experience on it and try to jump in without even trying to learn the act first.

    I know that if one can cool down and master FB marketing very well, he will tremendously enjoy the benefits.

    Thanks for sharing.
    Theodore Nwangene Recently wrote an article 17 Social Media Monitoring Tools – An Introduction

    • Hi,

      Glad to see you here. I Agree that most of the people think that Facebook marketing is some sort of un usual and un ethical way where all we can do is to loose money. However If done correctly, as you said, It can bring in several potential customers.

      A piece of our traffic too comes from Facebook, however I’ve not done anything like marketing on this blog.

      Thanks for commenting, Hope to see you around soon.

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