Popular Guest Blogging Myths Plus Benefits & Tips
It is the only way you can build links and increase your online exposure at the same time.
Now, there are a lot of bloggers out there, that either do guest blogging purely for building links or some that don’t consider it mere time waste.
Even the top bloggers, and now companies have also started posting content on other blogs after understanding the benefits of guest posting.
But still, as I mentioned, there are some dudes out there that think this is waste of time. So, in this post, I’ll bust some of the popular guest blogging myths.
What is Guest Blogging?
Guest blogging is when you blog on someone else’s blog as a “guest”. A lot of bloggers ( as I mentioned above ) do this, either to increase their traffic, backlinks or exposure.
The Majority of the time, bloggers do it for the backlinks. Although google doesn’t quite like if you over do it. So much so, that matt cuts even wrote a blog post on his blog about guest blogging.
But, as long as you are not abusing it, guest blogging works fine.
I’ve done it many times and it has always brought results for me.
Now, jumping to the myths.
Myth 1. Quantity more than quality
There are some bloggers that focus on publishing more “number” of guest posts instead of more “quality” guest posts. Now, this is done to get maximum benefit in search results. As more referring domains are always a positive sign.
But, as a blogger, you should always focus on publishing more quality posts rather than more posts.
It has two folded benefits. If you write a quality article and get a backlink from it, it would be more juicy link compared to what you’ll get by just spinning content.
Secondly, if you wrote a quality blog post, you will gain some of the readers of that blog. So, not only you’d be getting more link juice, but also growing your audience through focusing on quality instead of quantity.BUSTED : Quantity isn’t as important as Quality !
Myth 2. DA PA
A lot of bloggers deny guest posting by saying that to get a guest post on a blog, your own blog should actually have a good Domain authority and page authority as well.
I won’t agree with this. The time I first wrote a guest blog, I had only 5 blog posts on my blog with almost no measurable DA PA. What I did was show him the post in a word file. The blog liked the post and agreed to post it.
All you have to do is to start by guest posting at small blogs first and then move your way up.BUSTED : You can’t get approved to guest post with new blog !
Myth 3. It’s not worth the time
Almost everyone who has been blogging for more than 6 months knows that guest blogging is beneficial and you can be benefited from it. But, a lot of them still say that it takes a lot of time and it’s not worth it.
If you look at this from my perspective ( a writer’s perspective ), it’s totally worth the time.
Here is one example how it could benefit if you are a product/service provider. Let’s suppose that you sell WordPress themes.
Now, your target audience is WordPress users. Now, if you guest posted on a blog that has WordPress readers like a wp tutorial blog or something similar, you’d get in front of a lot of potential users in short time.
If nothing, you’d at least gain a backlink towards your blog. Although you gain much more from a guest post.BUSTED : Guest blogging isn’t worth the time and efforts !
Benefits of Guest Blogging
- Pitch your offer politely. Read a few of their posts to grasp their tone and style of writing. If you email them once, and they don’t reply, try sending them a reminder email. A lot of times, our email boxes are jammed with emails and a lot of emails get lost in promotional emails.
- Guest post on blogs that have a similar niche as yours. Start with blogs that have low DA and PA and then move your way up. Make sure you check their guidelines regarding guest posting.
- Every blogger has a tone of writing, develop and write in your unique tone. This will set you aside from other bloggers and guest posts.
- Make it very easy for the blogger to give you a backlink. Send an HTML version of your author bio with the article. Also, make sure that your email is registered on gravatar.com and you have a display pic.
- Try to hook your readers from the first paragraph itself. Don’t waste a lot of text in introducing the topic.
- Don’t try to send puffed-up content. Sometimes I get guest posts of posts that were around 500 words, but the author added unnecessary words here and there to make it more than 600 words.
My Take on Guest Blogging
If you don’t yet know it, I am a professional writer and marketer( you can check my portfolio from here). Every now and then, clients demand samples of my writing.
Now, most of the times, my blog takes care of this. I have two blogs and majority of the posts on these blogs are written by me, so it’s not an issue most of the times.
But, the problem is, that both of these are hosted at same web-host ( Ipage ). Due to this, sometimes both of my blogs experience a downtime. Not because of my web-host, but because my habit of experimenting with database tables and other things.
Now, it has happened to me, more than a dozen times, that my website was down and someone demanded a sample. So, in that case, the guest posts I wrote come helpful.
Also, my target audience is digital marketing companies, bloggers, and businesses that care about online marketing. So, guest posting helps me get in front of them in minimal efforts.
This is how guest blogging helps me. ( tell me how is it beneficial for you, in the comments ).
Conclusion – Guest posting has its own benefits. If you are aiming for a long run, trust me, this will help you a lot. But if you are in here only for things like event blogging, it might not yield any results for you.
A lot of bloggers also say that guest blogging is dead. My only question to them is, do you think influencers guest post only because they have a lot of time ?
I mean, it must be yielding them some result that’s why they are doing it.
So, what do you think, is guest blogging beneficial?
If so, tell me why in the comments why do you think blogging is beneficial ( or why it is not ).