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How to Create a Coupon Website With WordPress and Boost Your Affiliate Income

Written by Rachit Singh

Coupon websites are proving to be the new trend around the web. These sites provide with Coupons, discounts, offers, and best deals across various products. Because no one buys the product without looking for a discount online these days. While these websites may be a good source for you to help others and do some good karma, did you know that creating a coupon site can boost your affiliate income ?

“Once while in the 11th standard I created a 15 day long buzz in all my friend circle for creating a coupon and discount website and made $250 in only 15 days.”

After this I had to shut the website down due to some reasons. But the website made good profit. Everyone around liked an extra 20% – 30% and sometimes flat 50% discount on things they bought from online stores, and this was what I did. I earned the amount with Affiliate marketing only, no advertisements included. In this article I’ll write how to create a coupon website with wordpress and boost your affiliate income.

What are Coupon/Discount/Deals/offers Websites ?


Coupon codes are sites around the web that provide you with coupons and discounts on products you usually buy. These coupons can be a link, discount code or something similar.

Whereas deals and offers are usually introduced my a number of websites and blogs for their readers. These include exclusive discounts for their readers.

These websites are now proving to be the new trend on the web, they generate huge traffic and income as well. Everyone likes to save a few dollars on every product they buy. Majority of the people who indulge in online shopping are well aware of discounts and some of them even search the web for discount codes and coupons. This is the main reason why these websites gain popularity and income.

Top 10 Coupon Websites [ Case Study ]

  • GroupOn – 30,000,000 – Estimated Unique Monthly Visitors / 393 – Alexa Rank
  • RetailmeNot – 24,000,000 – Estimated Unique Monthly Visitors / 418 – Alexa Rank
  • Zulily – 20,000,000 – Estimated Unique Monthly Visitors / 904 – Alexa Rank
  • Coupons – 18,250,000 – Estimated Unique Monthly Visitors / 678 – Alexa Rank
  • ShopAtHome – 18,000,000 – Estimated Unique Monthly Visitors / 1421 – Alexa Rank
  • SlickDeals – 17,000,000 – Estimated Unique Monthly Visitors / 673 – Alexa Rank
  • LivingSpecial – 12,000,000 – Estimated Unique Monthly Visitors / 1468 – Alexa Rank
  • Woot – 10,000,000 – Estimated Unique Monthly Visitors / 1521 – Alexa Rank
  • Ebates – 7,500,000 – Estimated Unique Monthly Visitors / 2,250 – Alexa Rank
  • FatWallet – 6,000,000 – Estimated Unique Monthly Visitors / 1379 – Alexa Rank

How these Websites Make the Big Income ?

One question you might be interested is, how exactly these websites make money. The answer is with Affiliate marketing. When you click on the coupon link, it carries you to a page, you make the purchase by getting happy with discount you get. And a commission is paid to the affiliate from the amount you purchased the item. However this doesn’t increase price for you.

You might be curious, how these websites can offer you a discount from e-commerce websites. In most of the cases, no rocket science is involved. Most of the online shopping websites continuously give discounts and offers on products, the guys behind coupon websites just link to it in addition to their affiliate link and let you know which product has discount.

For example :- Suppose Flipkart announced 65% discount on a mouse , the guy will link to the mouse page with his affiliate link and post it on his coupon website as “65% discount on XYZ Mouse”.

While in some cases, bloggers and webmasters also ask companies to create a exclusive coupons for their readers.

Ways to Create a Coupon Website With WordPress

Before you get your hands dirty, I should inform you that there are two ways to create a coupon website through wordpress. The first is when you create a dedicated coupon website with nothing other than coupons and discounts inside it. Example of such a website can be RetailMeNot. While on the other hand you can create a “deals and discounts” section in your blog like many blogs have done.

The choice is up to you , you can either go on with a dedicated coupon website or a integrated one. I recommend if you are starting a new website, go with the dedicated one and you if currently have a blog with good traffic then integrate a section in your website.

Well, it doesn’t which method you choose, both of them have been discussed below in detailed with complete instructions.

Using WordPress to Create coupon Website


WordPress is not only a blogging platform but also an excellent CMS ( Content management system ) which can be used to create sites with functionality more than a blog.

In this tutorial I’ll guide you how to create a coupon website with wordpress. This makes managing your website 100 times easier and faster. The statement I use to back up my statement is , majority of the pro-bloggers use wordpress as their blogging platform.

You can use wordpress to create either a dedicated website or even integrate the coupon(s) into your wordpress blog. Instructions for both the methods are written below.

Creating a Dedicated Coupon Website

If you have decided to create a website dedicated to coupons, discounts and deals etc you can use the instructions and hints below –

First make sure you have Web-hosting and wordpress installed on your side, if you are not you should work on it first.

Download and install the Clipper wordpress theme by Appthemes. Although I usually recommend free resources, but clipper is the most recommended coupon theme for wordpress. The theme makes it very easy to update, create coupons like a walk in the park.

It accompanies a custom compose board, ability to allow users to submit coupons, advertising support to allow you to charge companies to post their coupons, custom email layouts, committed store and classification pages, membership highlights, and essentially all that you have to assemble a coupon site.

After the theme has been installed, you can create and publish coupons by going to coupons > Add new.


You can customize nearly everything in your coupon. And when you are done, publish it like you publish posts.

The theme also has feature to accept coupons from registered posts. The prime source of your income would be affiliate marketing, however you can earn a fair amount by charging companies to place their coupons on your website too.

Integrating Coupons in Your Existing Website

When you have been blogging for a while, you select a theme, you design elements like widgets etc according to your mind and if you have done it too, you might not like changing the whole thing completely. In this case you can easily integrate coupons in your existing website by using a plugin.

There are several plugins which promise to carry out this function. But by far CouponCreater is a plugin that has worked great for me. It is a free plugin and has enough features to integrate coupons in posts, widgets etc.

  • Download and Install CouponCreater plugin from wordpress directory.
  • Go to Coupons > Add new. Add coupon details, choose colors, terms and condition and also set an expiration date for your coupon. After you are satisfied, you can publish it to make it visible to your readers.
  • coupon-shortcodes
  • You can Integrate the created coupons in two ways, First by a direct button in the post visual editor and second by using shortcodes. All the coupons show their respective shortcodes in the admin area.

Where to Get Coupons/Discounts From ?


Because you can’t just publish coupons from your webhost you would need more and more coupons for a large section of items. The question is where you would get all these coupons from ?

You need to be aware of discounts being offered by websites like amazon, flipkart etc. The best possible way is by visiting offers section or subscribing to their offers newsletter. Once you know about an offer, publish it on your site as soon as you can.

Final words – This article explains majority of the topics needed to start a coupon website, but if you are still scratching your head over some topic, do drop a comment and I’ll come to your rescue. If you think I missed something , let me know in the comments.

I’ve built a complete “Deals” section at a blog, and the owner reported positive response after a few months. Coupon websites can boost your affiliate income to a great instant. Although to get instant attention you might need to use Google Adwords, Facebook ads etc as its bit hard to get attention in the initial stage. Once you are in the spotlight, your affiliate incomes will soon sky rocket.

Let me know your opinions and suggestions regarding this article. If you are planning to create a coupon site, don’t forget to invite me over when you are done.

So, How much Would you Earn from Coupon Website ?

About the author

Rachit Singh

Professional Content Marketer who Founded Scribbify, and Hacknovations. Passionate Blogger & Content Marketer.

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    • Thanks bro.
      I’ve been digging the Web and learning new things from quite a time. Glad you found the post useful. Coupon Sites now a days are creating a lot of buzz, so I thought it would be worth sharing such a post. If you are planning to start a site or Integrate a “deals and coupons” section in your blog, do let me know.
      Thanks for coming and commenting.

    • Thanks Bro. Its good if you know about this subject. If you do need any help don’t be hesitant to come back and comment. I wish you a great week ahead too.

    • Thanks for coming. Its really profitable to create a deals section in your blog if you have a good and loyal audience. Once again thanks for coming and commenting, do let me know if you face any problem.

  • Hi Rachit,

    A very elaborate article on creating a coupon site.

    At the end you said about where we can get the coupons from. For that joining the newsletter is a good idea to get the deals & discounts. If you join their affiliate program, then you can offer their coupon with your affiliate link as soon as you get to know the offer details.

    Thanks for sharing this.
    Manidipa Recently wrote an article How To Create a Coupon Site in WordPress – A Step by Step Guide

    • Hey Manidipa,

      I agree with what you said. Linking with affiliate links will surely boost affiliate sales and profits.
      Thanks for your valuable feedback.

  • Coupon websites are best to get the discount .. I always browse,, and for fashion, clothing I always prefer these not only save my money but time as well.

  • Hi Singh,

    I’m trying to create a website such as ebates or fatwallet, but I don’t know where to start. Are those sites built on wordpress? Can I build such site on wordpress? Tell me the best route to take please

    • Those are heavy duty websites that are custom built. However, you can surely built a website about coupons using WordPress. I’ve defined the route for it, if you need any more assistance, feel free to contact me.

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