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How to Use Mailchimp for Email Marketing

Written by Rachit Singh

mailchimpEmail marketing is surely the best way to increase return visitors.

Returning readers are considered to be the most valued asset for a blog/website. Most of the times readers arrive on your blog, they are in search of some sort of information. 99% of times he/she will leave your site after necessary information is found and never return back. However if you manage to get him/her to subscribe to your blog, you can send regular newsletters and get readers coming back to your blog.

It is a long established fact that “Money is the list“. Once the reader starts coming back to your blog, you can definitely turn him/her into a valued reader with your content. Additionally this “valued reader” is most likely to purchase from your blog. This is why returning visitors are considered an important asset.

How Email Marketing Works …

Email marketing can be pretty simple and at some times quite hard and confusing as well. Driving readers to your blog with an email outreach program basically consists of three main steps :- 1. Preparing a list 2. Collecting emails and 3. Sending newsletters.

  • Preparing a list :-This is the first step of your email outreach program. Consider a list to be something like database record with tables. Name your list appropriately ( It is visible to only you most of the times ). However it is the name list that lets you quickly get an over view of what group subscribers belong to and what kind of newsletter to send them. For example if you have more than two websites, it would be recommended to create separate lists to efficiently manage subscribers on both websites.
  • Collecting Emails :- This is indeed the most messy part of the whole process. You might have seen most of the serious blogs and websites are laden with sign-up or subscribe forms. The main aim of any such form is to capture reader emails. Once you have the emails, you can send them regular newsletters and make them coming to your blog on a re-occurring basis.
  • Sending newsletters :- This is the final step of your email marketing. In this you have a list of emails, you prepare and send newsletters to bring back readers to your blog. It is quite like the mail merge feature.
  • It might not be so hard compared to the last two steps, however it is tricky. You have to compile up a short, appealing summary of your new post so that readers are tempted to open and check out your post.

How to use Mailchimp for Email Marketing ?

Mailchimp is one of the most used email marketing tools by bloggers. This tool makes email marketing pretty simple and works without any hassle. Mailchimp is a all in one solution for creating a list, collecting emails and sending newsletters.

This tool can be used free of cost with minimal features compromised.

In the coming parts of this article, I’ve defined how you can efficiently use mailchimp as a tool to increase returning visitors. To begin first register/sign-up mailchimp.

How to Create a list and Get Started

1. The first thing you need to do to get the bolls rolling is to create a list. To create your first list, go to the lists tab from your Mailchimp dashboard and click on the Create list button.


The next page would prompt you for entering some details. Enter appropriate details and click on save option in the button of the page. Your list would be shown in the lists tab in your Mailchimp dashboard.

2. You can choose when to get notified about the list. The most important events one should chose to get notified is “When someone subscribes” / “When someone un-subscribes” or get a weekly report of what is going on in your list.

3. Once you create a list, you can add subscribers into the list. You can create sign-up forms, templates and other stuff to this list.

Collecting Emails and Getting Messy

“The money is in the list” ..

You must have heard of this quote too. The list being talked about here is your subscriber list.

One should try hard to collect email from his/her blog as much as he could. The bigger is your list, the more returning traffic you can get from your email outreach program.

The point here is, collecting email is the toughest job in the email marketing process. This is because readers aren’t simply going to subscribe to your blog.

The best method with which you can collect emails from your blog is by offering a free product or service. For example I provide a FREE seo analysis to everyone who subscribes to this blog.

There are many more ways you can increase your subscribers. A subscribe box is a easy-to-add utility that increases your subscribers and conversion rates. If you use wordpress, you can add sign-up boxes with option forms plugin.

optin forms

Once you install the optin forms plugin, you can easily integrate mailchimp and place sign-up boxes below/above posts on your blog.

The optin forum plugin also lets you customize the look and feel of your subscribe boxes to comply with your site’s color scheme.

Sending newsletters : The Final step

Once you have a fair list of subscribers, you can send them newsletters on a regular basis to get them back on your blog.

Sending newsletters is easy if compared to the previous step. Sending a newsletter with mailchimp is pretty easy. For this, you need to create a campaign and send it to your desired list.


1. Click on “Campaigns” tab within your mailchimp dashboard. In the tab, click on “Create campaign” button. You would be presented with five options. The best one is regular campaign. This option can be selected from the drop down button beside the create campaign button.

mailchimp select list

2. If you have more than one list(s), you’ll be asked to select which list you want to send the newsletter. However you won’t be asked any such thing if you have only one list.

mailchimp select field

3. In the Setup step, fill in the fields with necessary information. After filling these fields, click on the next button located in right hand bottom.

mailchimp select theme

4. Your email newsletter needs to be tempting right ?

Yes !

There are dozens of free themes available in mailchimp. You can select from “Basic” and “Themes” section.

editing newsletter

5. The design section is the most important section. Here you actually design the newsletter which is about to be sent to your subscribers. Make sure you design your newsletter with care. Once you are satisfied with your design , click on next and finally send it to your subscriber list. Your newsletter will be sent almost instantly.

You can also learn about analytics of your newsletter from the reports section.


Final words – I’ve used mailchimp from quite a long time. The best thing is that it provides a free scheme too.

Mailchimp also supports automation, but you’d need to upgrade your account to enjoy this feature. The free account works fine and you won’t feel any specific need of upgrading your account unless you have a heavy duty blog with thousands and millions of subscribers.

If you’ve used Mailchimp in past, or if you currently use mailchimp, let me know you experience in the comments below.

You can leave your opinion, suggestions and feedbacks in the comments below.

So, Would you use Mailchimp for Email marketing ?

About the author

Rachit Singh

Professional Content Marketer who Founded Scribbify, and Hacknovations. Passionate Blogger & Content Marketer.

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    • Hi Basharath,

      Nice to see you again on my blog.

      I Agree that Mailchimp is a great email marketing tool I’ve been using from several months. I am glad to know that you found the post informative…

      Hope to see you around on my blog again 🙂

  • Hello Rachit.

    Nice piece of writing Very well explained. Initially I was using feedburner as a E-mail marketting service later on, I switched to mail chimp and Its working great.
    The Only thing I was not aware about Creating campaing. But after your giude, now I know how to do that. Informative post thanks! 🙂

    • Hi Sonam,

      I am glad you found the article informative.

      Creating campaign and sending newsletters is indeed the most important part, which one shouldn’t miss. Thanks for commenting, hope to see you around on my blog again.

  • Great introductory post about MailChimp! I love the emphasis on the free account because I feel it’s the best feature of this email marketing platform compared to others that also offer a free trial and force you to pay after the period has elapsed. While ultimately I feel that GetResponse is the best platform from head to toe, MC is the best email platform for beginners.

    • Hi Christopher,

      I am happy to see around on my blog, thanks for coming and taking your time to comment. I Agree with what you said, the free account is really an amazing feature.
      Although I haven’t yet used GetResponse so Can’t predict how it might be.

      Thanks for commenting, hope to see you here more often.

  • MailChimp is the best Email Campaigner AKA Autoresponder, but the free version is very limited.
    Only go for the paid version, or you may be dissapointed.

    • Hi Rakshit,

      You are right. Mailchimp is one of the best Email campaigner. There is a long established quote that “Free is good. but paid is best” ..

      Thanks for commenting, hope to see you around on this blog again.

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