Is Google Adsense the Only Way to Monetize a Blog ?
Google Adsense is the ad-platform by the very known web giant Google. It has been on the web from more than 11 years. Bloggers and websites have generated huge profits from Google Adsense as well. Yesterday I got an email from one of the readers of my blog. The mail was as follows :-
His question was fairly simple. All he wanted to ask was “Is Google adsense the only way to monetize a blog ?“. Yet I was stuck for a moment before replying. After thinking for a while, I thought it would be better to publish an article on this subject.
-> The Answer : NO ! Google adsense is not the only way to monetize a blog. Instead, Google adsense is one of the worst ways you can hope to earn profits from your low traffic blog. Experts like neil patel recommend that ads are typically the worst way you can monetize your blog’s traffic.
Google Ads hold up your potential most of the time. For example if your blog has a potential of earning $2,000 per month, you’ll making as much as $20 per month. Instead of selling your ad space, you can consider selling your ad spot to an advertiser. The most valued advice is to promote your own products and services instead of selling ad spot to Google adsense, or any other ad network.
Another valuable point worth noticing is, if someone clicks on your advertisement, you will loose one reader but you’ll make no more than $0.01.
Can’t you make profits with Google Adsense ?
Yes, you can. But only if you have high volume of traffic. As far as I am concerned, if you have high volumes of traffic, you should consider selling your own products and services.
On the same hand on blogs and websites with low traffic, it is not worth using Google adsense. Instead you can rely on affiliate marketing or other methods of income generation.
My experience With Google Adsense
You might have seen that I am no more selling my ad space to Google adsense. I said good bye to google ads in April this year. Since then I’ve been promoting my own products and services and worked on increasing traffic.
When I was a newbie, I saw Google Adsense as a money heap. I believed that If I could get adsense approval, I’d be generating great profits overnight. However this was not what happened. I worked hard for generating quality rich content in order to get approval. Once I got approval, I placed ads on my blog and waited for some magic to happen. But nothing happened. My earnings graph neither increased even a penny.
I was making a maximum of 10$ per month with adsense. This was the time when an advertiser contacted me. He paid me $50 per month for hosting his banner advertisement in the sidebar. Right after this I made my first sales and got $105 in a single day. This way I learned that Affiliate marketing, selling your own products and services is a better option than selling your ad space to an advertiser.
Ways to Make Money Instead of Google Adsense
Sell your own products ~ This can be the best way to generate profits online. If you have enough skills and start up capital you can sell your own products. You need not to sell any physical products. Products like themes, softwares and other digital products can be sold online.
Although creating your product isn’t that easy. It involves more than one step. First you need to invest a lot of time, effort and hard work in making the product. Secondly you need to create a market to sell your market. Both these things can be pretty time consuming.
Promote and sell other’s products ~ You can promote other’s product and earn a commission for each sale. This is indeed what we call “Affiliate marketing”. It works same like when a agent shows you a property and you purchase it, he gets a commission for his sale.
There are thousands of products available on the world wide web. You can promote these products and earn a commission. Recently I wrote an article on Affiliate marketing ~ “How to Increase profits in Affiliate marketing ?“. You can read that article for a more detail knowledge on this subject.
Sponsored posts ~ Another fair way to make profits from your blog is sponsored post. Sponsored post is basically when you write a post primarily to promote a service. Sponsored posts can be a good way to generate profits. In this advertisers or sponsors contact bloggers to write a post about their service. In return they treat them with some amount of money, to which both parties agree.
Generally cost of a sponsored post starts from $50-$75 depending from the blog and website.
Top 10 Google Adsense Alternatives 2015
There is always an alternative for any service. This works for Google Adsense as well. There are a lot of ad-platforms performing on the web, which makes it hard to select a platform that’ll work for you. Below is a list of top 10 ad-platforms you can use as an alternative for Google Adsense ~
Google Adsense is not the only way to Monetize your blog !
One more thing I don’t like about Google Adsense is that it doesn’t provide affiliate marketers with an option to earn while recommending others. Majority of the other ad-platforms provide with an option for marketers to earn money with referral links.
Final words – You might have noticed that majority of the pro-bloggers don’t use Google adsense for making money from their blog. There can be couple of reasons why they aren’t using it. One bold reason behind is bloggers can’t afford to loose a reader for the sake of a penny. When a reader clicks on your ad, it takes him/her to a completely new website, 99% chances are that he/she will never return.
You need not to worry about your profits if your application has been rejected by adsense. There are couple of ways you can generate profits from your blog.
Let me know your opinions, suggestions and feedback in the comments below.
Before going, Are you using Google Adsense on your blog ? [ Leave your answers in comments ]