Link building for SEO (Search Engine Optimization) is never a simple process. There is an assortment of factors that make the difference between a good link, a bad link, and a “meh” link. Nowadays, the competition grew to a point that you desperately need great links exclusively to outrank other brands in highly profitable keywords.
Although it makes sense for you to accelerate your link-building campaign in pursuit of high-quality links, you must also spend the bulk of your time cleaning up your site’s backlink profile. It is no secret that subpar links are holding your site down; they may even result in a Google penalty. Sure, links bought from a private network may give you a quick boost, but it will eventually come back to haunt you once Google finds out.
Fortunately, Google itself offers webmasters a way to purge bad backlinks with their Disavow Tool. You need to create a ‘.txt’ file that contains the domain names of the sites that send you bad links. You can then upload this file after specifying the website you want to cleanse and let the tool do the rest.
The Disavow Tool takes some time and much work to manually remove every single backlink from dubious sources, but it gets the job done. However, there are a few alternatives that can help speed up this process. Here are some of the best backlink cleanup tools you need to consider:
Rmoov is a simple and scalable backlink removal tool that will help ensure that the links are gone for good. The only time-consuming part is listing down all the domain URLs of the bad sites that link to you. However, once you complete this step, Rmoov will automatically extract the contact information for each domain so you can start requesting for the links to be pulled down.
To ease the outreach process, you can easily create a personalized email template for your delinking campaign. Once the messages are sent, domain owners will continue to receive followups until they finally remove the link(s) to your site. You can further simplify this process by using the Rmoov WordPress plugin if applicable. A reporting system will make sure you are duly notified of your campaign’s progress.
Lastly, Rmoov generates a report you can upload to Google Disavow Tool so you can manually remove the links as a last resort. Just remember that disavowing a link does not exactly remove it, it just tells Google to ignore the bad link. When everything is complete, you will be sent thorough reports such as domain cleanup status, mail records, and summaries.
“[On Rmoov] …Their experience allows them to make sure everything is filled out with the maximum chance at success available,” says Mitchell Right from SEOBlog.com.
While Rmoov cuts to the chase and helps you take action against bad links immediately, Linkquidatorimplements a more strategic approach. First and foremost, all of your site’s backlinks will be thoroughly evaluated to identify bad links. With Linkquidator’s unique evaluation algorithm, all the suspicious links from shady sources will be listed and presented to you in an organized way so you can understand why they need to go.
You can easily use Linkquidator by entering your website’s URL in the main search bar and pressing enter. The tool will then audit your entire site’s backlink profile and provides an “unnatural” rating chart to help you grasp the severity of the situation. Once the analysis is done, you can then launch a new campaign and proceed with the necessary cleanup procedures. You may also use the “Action Box” to disavow quickly and remove these unwanted links.
Unlike the tools above that are meant specifically to clean up bad links, Monitor Backlinks takes link management up a notch. Aside from helping you identify bad backlinks that need to be removed, you can also use the platform to monitor the link strategy of your competitors. This strategy is an excellent way to outperform your top competitors and rank highly in SERPs.
To use Monitor Backlinks, all you have to do is to sign up for an account, input your domain URL, and then add in the URLs of your competitors. The tool will then actively work even if you are not using the platform—giving you notifications when a backlink is deleted, causing penalties, or if it has an actual SEO value. You can also use the inbuilt analysis features to review essential SEO components such as anchor text/keyword composition, MozRank, PageRank, and organic traffic.
“Monitor Backlinks not only helps identify bad links that you need to remove, but also the real competitor links so you can acquire them to boost your search rankings further,” says Neil Rokcovich at Backlink Central, SEO Toronto agency.
SEO is one of the fundamental vehicles any company needs to be visible in the online market, and it has lots of moving parts. As a marketer, you need to learn and equip the tools of the trade that will help you optimize your strategy—whether it is for positive link-building or damage control from a history of bad practices.