The Benefits of SEO ( Search Engine Optimization )
There is no doubt that you haven’t heard of the term SEO if you are a blogger. This term has gained lot of popularity over the time. SEO or Search engine optimization is one of my favorite topics since the starting. I’ve written a good number of articles on SEO on this blog.
My most recent article on SEO, “Basics of on-page seo” received great feedback from readers. Some readers emailed me questions regarding the article as well. After this article got a positive response, I thought to present the major benefits of SEO to readers.
Benefits of SEO ( Search Engine Optimization )
-> Bring in targeted traffic ~ When it comes to bring in traffic, SEO is one hot shot method you can derive targeted traffic to your blog. It is a long established fact that targeted traffic holds several potential customers. By ranking your blog on the rank 1 on Google search results, you can derive tons of traffic.
Rather than spending dollars on PPC programs like Google Adwords, you can invest your time on optimizing your blog for search engines and rank high. Although SEO takes much time and efforts, but its fruits are long lasting and worth the efforts.
If you are scratching your head wondering what is targeted traffic, here is a quick introduction to what targeted traffic is :-
Suppose you own a blog under cooking niche, and your visitors come from variety of niches. These visitors will have a difference of taste, some will like tech, some would be hardcore travel freaks and much more. The point here is, to grow your blog and brand, you need specific visitors which are food lovers, because they relate to your blog and you are producing content for them. This is what basically targeted traffic means. Getting specific visitors to your blog, these can be based on Geo location, country, niche etc.
-> Targeted traffic is beneficial for your blog in more than one ways. First if you need to step in affiliate marketing, it would easy to sell products related to your niche. Secondly you can target visitors in some specific countries where the ad pay rates are high and earn more profits. Third When targeted audience is on your site, they will engage more often than normal and mixed audience. For example the audience on this blog is mainly interested in tech, or blogging to be more specific.
-> Build Quality backlinks ~ It is a long established fact that website that ranks on top of Google search results get tons of traffic. But did you know that these websites achieve more backlinks as well ?
Yes, and backlinks hold a special position in off-page as well. By ranking on the top of google, you won’t not only enjoy tons of visitors but you’ll be building good and high quality backlinks as well.
When it comes to rank on top of google, you know what works. If you concentrate on content production, you’ll surely build quality backlinks over time. A nice example of how SEO can help you build links is below.
I’ve been reviewing several services on this blog. Posting un-baised and honest reviews have helped me a lot to build reader trust. My Incapsula CDN review, with my name and blog was mentioned by Chirstopher on his blog. The review also got shared on Incapsula’s official blog. Both these websites provided me with two juicy and do-follow backlinks.
-> Dominate your competition ~
The web is battle-field. No matter in which niche or field your website is, there are going to be thousands and millions of competitors out there. With a hands-on approach on SEO, you can get your brand to defeat your competitors on rankings and search results.
” The best place to hide a dead body is the second page of Google search results. “
It is a strong fact that website on second page of Google receives nearly negligible traffic compared to those on the first page. So, if you are seeking traffic for your website, you really need to hit the top spots in search results in the first place. But the thing is, millions and thousands of competitors are trying to do the exact same thing too.
I’ve ranked a lot of articles of mine on the first page of Google search results. In my last article on SEO, “Basics of on-page SEO“, I shared how I ranked my article on rank #1 on First page under 28 minutes.
-> Dominate bigger clients ~ You can’t really get the balls rolling if you keep working with small clients. When I started working I had to work with quite small clients who paid no more than 40$ for developing a complete website. The situation was tight and I wasn’t satisfied with what I got.
This was because I wasn’t deriving clients from my blog !
I was getting local clients, which were paying nearly nothing for my hard work and efforts. Soon enough after realizing this, I paid attention to blog. I ranked my articles high on Search results with potential keywords. Several readers converted into customers.
With SEO, you can dominate much more bigger clients and earn much more handsome profits.
Final words – SEO for sure has long lasting and sweet fruits. I’ve been deriving these fruits at this blog too. The only thing you need to be cautious about is Black hat SEO. Never try black hat and messy tricks on your blog. If you are going to practice tricks like over stuffing keywords, increasing anchor text, hiding text to increase word count etc on your blog, google will surely hit your blog/website and break it down.
If you are a blogger, you can mention how beneficial SEO is to your blog in the comments. Let me know your opinions, feedbacks and suggestions in the comments below. Also, I am feeling happy to announce that I’ve started some price for value services including SEO analysis. You can visit my services page for detailed information.
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